Kraft Foods Salad Dressing Package Redesign - (PPT)

摘要

Phase 1 - Graphic Re-design Create common brand appearance across all of Enhancers and build brand equity Phase 2 - Structure Re-Design; Reduce pre-form neck finish from 38mm to 33mm; Reduce from 6 pre-form tools to 4 pre-form tools; Flexibility in bottle designs (2-3, A1, GS, KSD); Bottle redesign; Delivers consumer value; Builds brand equity; Improved product freshness; Competitive advantage in the Salad Dressing Category.