Diffusion of Smart Grid in South Korea: The Relationship between Consumers' Awareness and Intention to Use

摘要

South Korea is one of the promising countries of smart grid technology and its diffusion. The study conducted in-depth interviews with users who participated into the Jeju testbed of smart grid, and the factors influencing consumers' awareness toward smart grid for its diffusion were identified. Three research hypotheses regarding the relationship between consumers' awareness and intention to use smart grid were proposed and tested. Consumers' positive awareness toward smart grid, and convenience and easiness of usage significantly influence intention to use it.