An Efficient Model to Improve Customer Acceptance of Mobile Banking

摘要

During the last ten years technological development has reshaped the banking industry, which has become one of the leading sectors in utilizing new technology on consumer markets. Today, mobile communication technologies offer vast additional value for consumers' banking transactions due to their always-on functionality and the option to access banks anytime and anywhere. Various alternative approaches have used in analyzing customer's acceptance of new technologies. In this paper, factors affect acceptance of Mobile Banking are explored and presented as a New Model.