The Impact of Social Media and Testimony on Selecting the Tourism Destination

摘要

Increasing technology is characterized by widespread internet use on all business lines. The internet as a new technology becomes a form of network that can combine communication and various functions, such as providing information to product or brand development. Online business transactions are one of the choices for business people to market their newest products and with the increasingly sophisticated information technology increasing business competition among business people. In the world of tourism is also very visible with the emergence of tour and travel companies that are increasing and this has become one of the things that are very interesting to study. Internet is also alleged to have an important role for the community in choosing the tourism location to be addressed. Tour and travel companies also take advantage of this opportunity to communicate their services through social media such as Blog, Facebook, Twitter, Instagram, and others. The purpose of this study is to determine the impact of social media and testimony on selecting the tourism destinations. The scope of this research is social media and testimonials, as well as the selecting the tourism destinations. The population used in this study are tourists who have already booked via the internet and social media. Of the total population, the sample needs are calculated using the Slovin formula (2003: 146), the data is analyzed using LISREL, data obtained from 181 tourists who have toured Indonesia. Based on the conceptual framework and research hypotheses, this research will look at social media, testimonials on the selection of tourist destinations. Exogenous variables consist of: Social Media and Testimonials. The endogenous variable is Selection Decision. We find that Social Media and Testimonials have positive effect on Selecting the Tourism Destination.