首页>
外国专利>
METHOD AND AUTOMATION SYSTEM FOR FORECASTING ADVERTISING IMPACT, MEDIA PLANNING INCLUDING (OR REGARDING) CHANNEL SELECTION AND BUDGETARY DISTRIBUTION AMONG MEDIAS AND ANALYZING ADVERTISING IMPACT
METHOD AND AUTOMATION SYSTEM FOR FORECASTING ADVERTISING IMPACT, MEDIA PLANNING INCLUDING (OR REGARDING) CHANNEL SELECTION AND BUDGETARY DISTRIBUTION AMONG MEDIAS AND ANALYZING ADVERTISING IMPACT
An effect prediction, media planning, and a method and an automation system for effect analysis for an online advertisement are provided to analyze each target arrival rate valid for advertisement effect analysis, advertisement responses, and costs to consider media selection and budget distribution, thereby optimizing an advertisement campaign plan. DBs are constructed by using previously executed advertisement results. With the accumulated DBs, an analysis data report for each advertisement arrival rate and each medium arrival gravity is automatically generated through TRP(Target Rating Points) analysis. The TRP is total advertisement audience rating, being assigned by values for multiplying target arrival rates by target audience frequency. Based on reaction results through CTR analysis or click counts, useful effect data reports for each medium are automatically generated.
展开▼