首页> 外国专利> METHOD AND AUTOMATION SYSTEM FOR FORECASTING ADVERTISING IMPACT, MEDIA PLANNING INCLUDING (OR REGARDING) CHANNEL SELECTION AND BUDGETARY DISTRIBUTION AMONG MEDIAS AND ANALYZING ADVERTISING IMPACT

METHOD AND AUTOMATION SYSTEM FOR FORECASTING ADVERTISING IMPACT, MEDIA PLANNING INCLUDING (OR REGARDING) CHANNEL SELECTION AND BUDGETARY DISTRIBUTION AMONG MEDIAS AND ANALYZING ADVERTISING IMPACT

机译:预测广告影响,媒体计划(包括(或涉及)渠道选择和预算分配以及媒体之间的预算分配)以及分析广告影响的方法和自动化系统

摘要

An effect prediction, media planning, and a method and an automation system for effect analysis for an online advertisement are provided to analyze each target arrival rate valid for advertisement effect analysis, advertisement responses, and costs to consider media selection and budget distribution, thereby optimizing an advertisement campaign plan. DBs are constructed by using previously executed advertisement results. With the accumulated DBs, an analysis data report for each advertisement arrival rate and each medium arrival gravity is automatically generated through TRP(Target Rating Points) analysis. The TRP is total advertisement audience rating, being assigned by values for multiplying target arrival rates by target audience frequency. Based on reaction results through CTR analysis or click counts, useful effect data reports for each medium are automatically generated.
机译:提供了效果预测,媒体计划以及用于在线广告的效果分析的方法和自动化系统,以分析对广告效果分析有效的每个目标到达率,广告响应以及考虑媒体选择和预算分配的成本,从而进行优化广告活动计划。通过使用先前执行的广告结果来构造数据库。利用累积的DB,通过TRP(目标评分点)分析自动生成每个广告到达率和每个媒介到达重力的分析数据报告。 TRP是总的广告收视率,由将目标到达率乘以目标收视率的值指定。根据通过CTR分析或点击计数得出的反应结果,可以自动生成每种介质的有用效果数据报告。

著录项

  • 公开/公告号KR20090009006A

    专利类型

  • 公开/公告日2009-01-22

    原文格式PDF

  • 申请/专利权人 DMC MEDIA;

    申请/专利号KR20070072409

  • 发明设计人 LEE JUN HEE;

    申请日2007-07-19

  • 分类号G06Q30/00;

  • 国家 KR

  • 入库时间 2022-08-21 19:14:06

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