The Impacts of Various Types of Advertising Media, Demographics, and Recruiters on Quality Enlistments: Results from Simultaneous and Heteroscedastic Models

摘要

This research is geared towards determining the most cost-effective mix of various types of advertising and recruiters to meet the quality enlistment goals for the enlisted Navy. The impacts of five different types of advertising, recruiters, numerous demographic variables, relative pay, and the size of the delayed entry program are estimated and compared using a variety of regression approaches. The data base used is a pooled time series-cross sectional one providing over 1500 observations over the 3 year period 1976-78.