Unified digital information environment of the the food industry enterprises of Novosibirsk

摘要

The paper presents the prerequisites for creating a unified digital information environment that is necessary in the food industry to ensure decision-making management. The order of a unified digital information environment development focused on the food industry of the megalopolis on the example of the city of Novosibirsk is shown. The analysis of a single data base of food industry enterprises created by authors was carried out. The ranking of the main market operators according to the selected evaluation criteria in accordance with the current legislation has been completed. The proposed unified digital information environment may be interesting: executive authorities to improve the quality of ongoing and analytical activities, and the formation of a cluster of food industry enterprises implementing healthy nutrition, which can be considered as the basis for managing the rationalization of nutrition of the population outside the home. For representatives of commercial structures, the developed unified digital information environment can be recommended: marketing professionals to develop effective marketing and operational strategies to increase the number of potential consumers in the food industry; business owners to optimize the placement created and determine the prospects for the development of functioning enterprises of the food industry, to identify competitive advantages and assess their own competitive potential to study the dominant factors of the external environment of the enterprise; adjustments to the business processes of an enterprise taking into account the established criteria of competitiveness and the influence of determining factors.