The Influence of Destination and Transportation on Tourist Satisfaction and its Impact on the Loyalty of the Tourists Visiting the North Sumatera Lake Toba

摘要

The aim of this research is to examine and find out the influence of destination, transportation and tourist satisfaction on the loyalty of the tourists visiting Lake Toba both partially and simultaneously. The population in this research is all the tourists who visit Lake Toba in 2015, and the number of samples set 10 X indicator (10 X 25) = 250. The data is collected through interview, questionnaire, and documentation study; the variables are studied using a 5-score likert scale. The questionnaire is tested first using validity test and reliability test; the data processing uses the IBM software SPSS statistic 23 and it is analyzed using multiregression and path analysis. The results found in the hypothetical test of this research are as follows: partially and simultaneously, destination, transportation and tourist satisfaction significantly influence the loyalty of the tourists visiting Lake Toba. Tourist satisfaction is the variable that mediates the relationship between destination variable and transportation variable in the loyalty of the tourists visiting Lake Toba.