SO MANY COMPUTERS, WHICH ONE TO USE? - AN EXPLORATORY STUDY OF USER PREFERENCES

摘要

In this exploratory study we map the preferences that affect the use of five of the most common Information and Communication Technology devices: desktops, laptops, netbooks, tablets and smartphones. We grouped the preferences into categories, such as performance, mobility, accessibility, applications and entertainment. The list of items in each category was developed based on past surveys and informed by results from the TAM literature. We found that the categories can be further refined with additional factors. Our sample from a tech-savvy and experienced user population could be divided into 6 distinct clusters based on their preferences for the different items. We also observed patterns in the parallel usage of multiple devices.