Traditional Visual Symbols and Modern Artistic Designs

摘要

Nowadays, artistic design is in a rather awkward position which shows an unprecedented confusion under the environment of World Economy Globalization. On the one hand, it imitates the visual languages of stronger countries'culture passively; on the other hand, it is quite superficial on the understanding of Chinese national culture and on the representation of humanism spirit. It seems that design culture is lack of self-confidence to its own culture. How to make modern design not only reflects international design philosophy and time spirit, but also reflects the different cultural identity and aesthetic trends in every region, every national culture. So it is very urgent to solve this problem. To a nation with a long history, traditional visual symbols which have deep impacts on national aesthetic psychology and which embody a nation's own cultural implication are indeed a tremendous non-material cultural resources. Traditional visual symbols are so consistent with ordinary people's living attitudes, value standard and aesthetic senses that they have inborn affinity of a nation. Modern design should be based on our own nation's culture, learn something valuable from traditional visual symbols, and use modern methods of design to integrate quintessence of our own traditional culture into design. This paper will focus on the author's creation of ten-good emblem of the 16th Asian Games for an in-depth analysis and study.