首页> 外文会议>Management Science and Engineering, 2008 International Conference on >The effect and strategy of low-priced level premium brand products price reduction

【24h】

The effect and strategy of low-priced level premium brand products price reduction

机译：低价位优质品牌产品降价的效果及策略

获取原文

页面导航

著录项
相似文献
相关主题

著录项

来源
《Management Science and Engineering, 2008 International Conference on》||P.565-570|共6页
会议地点
作者
Qiu Xiao-dong; Zhang Ran;
展开▼
作者单位

展开▼
会议组织
原文格式 PDF
正文语种
中图分类工业技术;
关键词
low-priced products; market competition; premium brand; price strategy;

机译：低价产品;市场竞争;高端品牌;价格策略;

相似文献

外文文献
中文文献
专利

1. Impact of product differentiation, marketing investments and brand equity on pricing strategies A brand level investigation [J] . Davcik Nebojsa S., Sharma Piyush European journal of marketing . 2015,第5a6期

机译：产品差异化，营销投资和品牌资产对定价策略的影响品牌层面的调查
2. Do Price Promotions Help or Hurt Premium-Product Brands? The Impact of Different Price-Promotion Types On Sales and Brand Perception [J] . Zoellner Felix, Schaefers Tobias Journal of advertising research . 2015,第3期

机译：价格促销有助于或损害优质产品品牌吗？不同价格促销类型对销售和品牌认知度的影响
3. Assessing levels of traditionality and naturalness depicted on labels of fermented meat products in the retail: Exploring relations with price,quality and branding strategy [J] . Christina Charmpi, Thomas Vervaet, Emiel Van Reckem, Meat Science . 2021,第Nova期

机译：评估零售中发酵肉类产品标签的传统和自然水平：探索价格，质量和品牌战略的关系
4. The effect and strategy of low-priced level premium brand products price reduction [C] . Qiu Xiao-dong, Zhang Ran International Conference on Management Science Engineering . 2008

机译：低价级别高级品牌产品价格减少的效果与策略
5. Price and promotion effects of branded and private label products using scanner data: A national-level, market-level, and store-level analysis of spaghetti sauces [D] . Seo, Seong-Cheon 1997

机译：使用扫描仪数据对品牌和自有品牌产品的价格和促销效果：意大利面条酱的国家级，市场级和商店级分析
6. Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium? [O] . Jongsik Yu, Junghyun Park, Kyeongheum Lee, 2021

机译：环境可持续发展和绿色创新的酒店触发了积极品牌和价格优惠的形成吗？
7. THE INFLUENCE OF PRICE REDUCTIONS ON SHOPPER’S REFERENCE PRICE AND RESERVATION PRICE WHEN UPGRADING TO PREMIUM BRANDS [O] . Mario J. Miranda 2013

机译：降价对升级到高级品牌时购物者的参考价格和预订价格的影响

获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

客服微信
服务号