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Price and promotion effects of branded and private label products using scanner data: A national-level, market-level, and store-level analysis of spaghetti sauces

机译：使用扫描仪数据对品牌和自有品牌产品的价格和促销效果：意大利面条酱的国家级，市场级和商店级分析

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作者
Seo, Seong-Cheon;
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作者单位

Texas A&M University;

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授予单位 Texas A&M University;
学科
学位 Ph.D.
年度 1997
页码 289 p.
总页数 289
原文格式 PDF
正文语种 eng
中图分类
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Price and promotion effects of branded and private label products using scanner data: A national-level, market-level, and store-level analysis of spaghetti sauces

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