Cross-Cultural Communication in Design Collaboration

摘要

Cross-cultural Communication is a relatively new terminology that has emerged over the last decade. The use of information technology in design is becoming more common and accessible to users. Designers apply a variety of multimedia, symbols and metaphors to independently create and design products that express their ideas and communicate their life experience. The products per se are the media which provide powerful and essential means of communication. If design is viewed as a process of communication, it follows naturally that how the designer's performances are conceived, developed, delivered and received, and how the user is attracted, accurately understanding the products, and affected by the design are worth exploring. By blending Science, Arts and Design (SAD), we can produce a higher impact on cross-cultural communication to reach Collaboration, Humanity, Empathy, Ecology and Renaissance (CHEER). Therefore, this study intends to probe how the relationship between the designer and the user is potentially altered in cross-cultural communication. The results suggest that the communication matrix approach would be validated through more testing and evaluating of designs in further studies.