The Utilization of Chinese Traditional Elements in Social Media Marketing of Indigenous Mobile Terminals

摘要

This paper mainly discusses the phenomenon in recent years that many brands are using traditional Chinese elements in the mobile terminal marketing so as to integrate creativity. The full text has a classic CCTV advertisement "ink" as an index, the classification of Chinese traditional elements, the interpretation of the Chinese mainland's popular mobile marketing methods that are prevailing nowadays, Baidu and McDonald's "Chinese style" case and its marketing effect, and the comprehensive analysis of this marketing phenomenon, and the forecast of its development trend.