Social Media Marketing Based on Transactions Using a Mobile Device and Associated Secure Element

摘要

A secure element can be physically coupled to a mobile communication device to allow for transactions with remote terminals such as point-of-sale and point-of-entry terminals. Data can be transmitted data between the mobile communication device and the secure element in a manner that allows for easy receipt of the data especially in cases where a wireless carrier network or WIFI connection is not available. Once the mobile communication device receives the transaction data, it can be posted on social media sites such as Twitter, Facebook, Myspace, etc . When a consumer shares their latest purchase and opinions about the product or event with their Special Interest Group (e.g. fans on facebook, followers on twitter , or any members affiliated with a social media group), it gives them a voice not available through traditional product review channels, and could compel others to purchase that item as well and merchants can reward users for posting (i.e. marketing) purchase history