SYSTEMS AND METHODS FOR DISTRIBUTION OF DIGITAL MEDIA CONTENT UTILIZING VIRAL MARKETING OVER SOCIAL NETWORKS

摘要

A networked computing system capable of distributing commercial digital media content utilizing existing interpersonal resources of a social network service (SNS). The networked computing system includes a media content provider (MCP), multiple personal computing devices (PCDs), a SNS and a data communications network that facilitates data communications amongst the MCP, the PCDs, and the SNS. A registered user of the SNS at a first PCD is able to access media content emanating from a MCP based on a media content referral from a registered user of the same SNS at a second PCD. The SNS may operate as an agent for the MCP so that the MCP can use the SNS as a viral media content marketing utility.