The strategic alliance study based on the retailer-leading green supply chain

摘要

With the rapid development of the global economy, people neglected the protection of the ecological environment. The destruction of the environment has been a threat to human survival and development. In developing countries, this situation is becoming more serious. Because of the gradual depletion of natural resources and the environmental issues becoming increasingly important, the theory and practice of the green supply chain have been paid more attention. Standing in the retailers' angle, this article mainly discussed how the retailers being as a core enterprise impel the green supply chain strategic alliances. I expect this article could help retailers build a long-term developmental strategy and gain the core competition. At the same time it can make retailers give dual attention to the social efficiency and consumers' long-term benefit.