Internet Banking Adoption by Chinese Americans

摘要

Internet banking adoption has been the subject of several studies in Mainland China, Hong Kong, Taiwan, and the United States. These studies have focused on the population native to the country where the study took place. However, there have been no studies on the Chinese American population, which is the largest segment of the fastest growing minority population in the United States. In order for banks to remain competitive and attract customers from the Chinese American population, having knowledge of the factors that influence the adoption of Internet banking by this population is important. The purpose of this research was to explore the demographic and attitudinal factors related to Internet banking adoption by Chinese Americans. The factors used in this study were ones developed from the Technology Acceptance Model and from Diffusion of Innovations Theory. This study used a self-administered survey of Chinese Americans in the Chicago area to identify the demographic and attitudinal factors that influence Internet banking adoption by this population. The results supported factors that were developed from the two models used, but also demonstrated a significant influence of gender and language related to the intent to use Internet banking. A bank in this same metropolitan area may use these results to introduce and market Internet banking. In addition, the results may have implications for e-commerce and marketing related to Chinese Americans.