Enterprise Adoption of Internet Banking in China

摘要

Internet banking allows companies to access banking services via the Internet without traditional temporal and spatial limitations. From a bank's viewpoint, Internet banking provides opportunities to expand markets, increase service efficiency, lower the cost of operations, and improve customer loyalty. However, the enterprise adoption of Internet banking in China is still low, compared to the developed countries. Therefore, understanding the factors that influence the adoption of enterprise Internet banking will help both service providers and enterprise clients develop strategies for incorporating Internet banking into their businesses for new opportunities. This paper investigates Internet banking adoption by Chinese companies. An empirical study is conducted using data from 174 Chinese companies. The results indicate that perceived benefits, perceived transactional risk, organizational readiness, and external pressure exert significant effects on enterprise adoption of Internet banking in China. Based on the research findings, suggestions are provided on how to promote the usage of Internet banking in China.