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The Influence of Innovativeness Compatibility on Consumers'' Online Purchase Intention on the Creative Product: A Case Study of Fashion

机译:创新兼容性对消费者在线购买意愿对创意产品的影响:以时尚为例

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Innovativeness is the key concept included in the creation process and sale process of creative product and innovativeness compatibility decides whether consumers would accept creative product. Based on the technology acceptance model (TAM), surveying 651
机译:创新性是创意产品的创建过程和销售过程中包含的关键概念,而创新性兼容性决定了消费者是否会接受创意产品。基于技术接受模型(TAM),调查651

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