Personalization of Political Discoures On Social Media

摘要

According to Phillips and Young, success in politics is now highly influenced by the online activities of political institutions. Within these platforms, politicians can exchange views on the latest partisan developments or hot topics, inviting the public and citizens to comment, share ideas and adhere to their political programs [Phililips and Young et al 2009]. According to Sundar, Kalyanaraman, and Brown (2003) interactivity is usually associated with positive perception. The user will only make an effort to search and read the information if he feels engaged with the political party or message [Sundar, Kalyanaraman and Brown et al 2003]. Online political engagement is largely restricted to people already active in politics and on the Internet. Other audiences are less responsive [Tenhunen and Karvelyte et al 2015]. Nevertheless, in the last years, social media has reshaped its structures and methods of contemporary political communication. The public became more active and willing to react to political message even though it is not partisan of a political party. That is why, in the last years, politicians have a significant interest to have a two-way communication with their citizens, to discover their opinions and feelings about different ideas. Therefore, it is essential to allocate resources for sentiment analysis, which is also called opinion mining (one of the most active research areas in natural language processing since early 2000 [Liu et al 2012]).