Creativity and the Market for Entrepreneurs in the ICT Industry: The Whiteheadian Creativity Theory Perspective

摘要

Creativity is an important subject in business, economics, psychology, sociology and philosophy, fields that deal with creating and identifying new ideas. Whitehead defines creativity as the actualization of possibilities; he states that creative imagination is an important source of creativity. Space and time are also important factors, as creativity is evolving and evolutionary. Everything in real world is interdependent; thus, creativity is a social act. We propose the five Cs creativity model connecting creativity theories in several disciplines; we then apply the model to the creative economy in the U.S. and to the market for entrepreneurs in the ICT industry.