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An Investigation of Consumer-perceived Risk on Electronic Commerce Transactions: The Role of Institutional Trust and Economic Incentive in a Social Exchange Framework

机译：消费者感知的电子商务交易风险调查：制度信任和经济激励在社会交流框架中的作用

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《Americas conference on information systems》|1998年|p.335-337|共3页
会议地点 Baltimore MD(US)
作者
A. F. Salam; H. R. Rao; C. C. Pegels;
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作者单位

College of Business and Public AdministrationUniversity of Louisville;

Jacobs Management CenterState University of New York at Buffalo;

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An Investigation of Consumer-perceived Risk on Electronic Commerce Transactions: The Role of Institutional Trust and Economic Incentive in a Social Exchange Framework

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