A trolling fishing lure for salmon, lake trout, and the like adapted to be towed at trolling speeds behind a power boat comprising: a plate- like frontal portion having means for attachment of a line, a plate-like trailing portion having means for attachment of a treble hook or the like, and a vertically sloping midportion interjacent the frontal and trailing portions. The trailing portion is substantially flat and lies substantially in a horizontal plane. The midportion extends crosswisely at an oblique angle to the longitudinal axis of the body, the wall having a side edge of greater extent at one end, and of lesser extent at the other. The frontal portion lies in a horizontally tipped plane, with the lowermost side edge of the frontal portion vertically upwardly spaced from the plane in which the said trailing portion substantially lies.
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