The effectiveness and/or hydrating ability of body care compositions, such as moisturizers, skin creams, body lotions, shampoo, hair conditioner, styling gel, styling mist, hair dye, bath additives, pedicure and manicure products, facial cleanser, facial mist, suntan lotions, and sunscreen lotions, are enhanced by the addition thereto of an aqueous suspension containing small concentrations of colloidal silica. The colloidal silica particles are charged and of a size between about 10 angstroms and 100 angstroms. An aqueous solution of colloidal silica particles is prepared by circulating the solution through a magnetic field so that the particles cut the field flux lines and build up a net negative charge thereon. It is preferred that the solution be passed through a magnetic void after passing through a magnetic field to allow the particles to configure themselves without the influence of external magnetic fields.
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