METHOD FOR PROVIDING INFORMATION, ADVERTISEMENT AND SERVICE CORRESPONDING TO CUSTOMER PROFILE, PURCHASE HISTORY AND DEGREE OF INTEREST IN INFORMATION, AND METHOD FOR MANAGING CUSTOMER DATA

摘要

PROBLEM TO BE SOLVED: To avoid the overflow of information and services undesired by customers by providing information and services corresponding to the level of the degree of interest of the customers and also to manage both convenience for the customers and a merit for a provider on a high level by maintaining the interest of the customers in a specified merchandise group and brands and promoting long-term and continuous purchase.;SOLUTION: In the level of the degree of interest of the customers, this method discriminates the level of the degree of interest in accordance with a purchase history and purchase frequency of a merchandise group and a relevant merchandise group (1), an access history and acquisition frequency to/of information and advertisement about the merchandise group (2), a participation history and participation frequency in an event, prize, etc., related to the merchandise group (3), responses to notices by mail, etc., about the merchandise group and the relevant merchandise group (4), responses to benefit giving such as coupons or the like (5), and offers various information and advertisements and furthermore, various benefits such as events, services like prizes, service points and discount coupons.;COPYRIGHT: (C)2001,JPO