Methods for presenting alternative products for comparison

摘要

The present disclosure relates to methods of presenting alternative products to a customer for comparison. In one embodiment, the method comprises prompting a customer to select from one of at least two product comparison methods (10) selected from the group including a tabulated result method (16), an ordered hierarchy method (18), and a non-weighted listing method (20). The tabulated result method prompts the customer to select the product features most important to the customer from a list and presents a table that crosses these features with available products. The ordered hierarchy method prompts the customer to answer at least one question relevant to the product selection decision and then presents a list of available products based upon the customer response. The non-weighted listing method presents the customer with a list of available products and permits the customer to view details of each available product.