A method and an apparatus for dynamically optimizing the frame rate as a function of an estimate of the target motion. First, the target motion is estimated, and then this estimate is used to control the number of firings per frame and/or the degree of frame-averaging. Preferably, the motion of the target is estimated by measuring pixel brightness variations on a frame-to-frame, region-to-region or line-to-line basis. Then the degree of frame-averaging is adjusted as a function of the motion estimate. Alternatively, target motion can be estimated by calculating the Doppler signal. Other imaging parameters, such as number of transmit firings per frame, size of the transmit aperture, and transmit excitation frequency, can be adjusted as a function of estimated target motion.
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