METHOD FOR CARRYING OUT MARKETING AND SOCIOLOGICAL RESEARCH (TOUCHPOL METHOD)

摘要

The proposed method for carrying out marketing and sociological research implies collecting and processing information obtained from the respondents. The method is distinctive by using monitors with a touch-sensitive screen when polling the respondents. Questions and the answer variants are displayed on the screen of the monitor. To each question and answer variant, the screen area corresponds that has defined coordinates. The data on these coordinates are stored in the memory of the monitor. The questions to the respondent and the answers of the respondent are stored in the memory of the monitor and can be transmitted to a computer data base for the following statistical processing after completing the polling.