MARKETING METHOD AND COMMUNICATIONS SYSTEM FOR CARRYING OUT THE MARKETING METHOD

摘要

The invention relates to a database (DB) in which target subscribers (TN2, MK) of different subscriber classes (PIZZA, WINE) who can be reached via a communications system (KS) are allocated, and one respective marketer (MK) is assigned to each of the subscriber classes. When the communications system (KS) establishes a first communications relation (V1) between a first subscriber (TN1) and a target subscriber (TN2) while using a destination address (RN2) given by the first subscriber (TN1), the subscriber class (PIZZA) of the target subscriber (TN2) is determined based on the destination address (RN2). This determination of the subscriber class (PIZZA) results in the establishment of a second communications relation between the first subscriber (TN1) and a marketer (MK) assigned to the determined subscriber class (PIZZA).