首页> 外文期刊>Indian Journal of Agricultural Marketing >a comparative evaluation of e-marketing services of aquachoupal and traditional marketing system: an analytical hierarchy process method
【24h】

a comparative evaluation of e-marketing services of aquachoupal and traditional marketing system: an analytical hierarchy process method

机译:水产养殖和传统营销系统的电子营销服务的比较评估:层次分析法

获取原文
获取原文并翻译 | 示例

摘要

Electronic marketing (e-marketing) attracts many rural developmental agencies to deploy websites for marketing agricultural and aquacultural produce. Quality of service is very important for such organizations yet very difficult to assess due to its diversity, complexity and intangible nature. In this study, we propose a method based on the Analytical Hierarchy Process method to assess the change in service quality in aquaculture marketing as a result of e-marketing system. In order to evaluate e-marketing service in aquaculture we conduct a study on aquachoupal model in West Godavari and East Godavari district, Andhra Pradesh, India. Evaluating, e-marketing induced service quality changes, the two candidate alternatives were service quality under the aquachoupal model and the service quality under the traditional marketing system in aquaculture. The opinions of 88 shrimp farmers on service quality dimensions have been investigated by means of a survey questionnaire. The aquachoupal model receivesthe highest priority 64 per cent and traditional system receives 36 per cent of weights. The result shows that there has been significant improvement in service quality in aquaculture as a result of e-marketing.
机译:电子营销(电子营销)吸引了许多农村发展机构来部署网站,以销售农产品和水产养殖产品。服务质量对于此类组织非常重要,但由于其多样性,复杂性和无形的性质而很难评估。在这项研究中,我们提出了一种基于层次分析法的方法,以评估由于电子营销系统而导致的水产养殖营销服务质量的变化。为了评估水产养殖的电子营销服务,我们在印度安得拉邦的西戈达瓦里和东戈达瓦里地区进行了水产养殖模式研究。评估,电子营销引起的服务质量变化,两种选择是水产养殖模式下的服务质量和水产养殖传统营销体系下的服务质量。通过调查问卷调查了88名虾农对服务质量维度的意见。 Aquachoupal模型获得了最高的优先级64%,传统系统获得了36%的权重。结果表明,通过电子营销,水产养殖的服务质量有了显着提高。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号