Seeking New Marketing Methods Faced with the NCP Pandemic

摘要

At the start of 2020,the sudden outbreak of the COVID-19 virus plummeted the Chinese market into shock,threatening the survival of many enterprises.According to the analysis of the Tsinghua-Evergrande Research Institute,in only seven days,from the eve of Chinese Lunar New Year to the sixth day of the first Chinese lunar month,cinemas,catering,and tourism saw a decrease in income of more than RMB 1 trillion from the same period in 2019.In the face of such a heavy blow,there is a fierce argument about whether companies should continue their marketing activities.Supporters believe that the outbreak also brings some opportunities,and suitable marketing activities can benefit enterprises,both economically and socially.Those opposing this think that companies facing challenge to their survival may not cope with high marketing risks,since wrong decisions may lead to an even worse result.