INTERACTIVE ADVERTISEMENT SYSTEM AND METHOD FOR THE PROVISION OF INTERACTIVE ADVERTISEMENT USING THE SAME

摘要

The present invention relates to an interactive advertisement system and a method for the provision of interactive advertisement using the same. The interactive advertisement system in accordance with the present invention comprises (a) an advertisement transmission server which broadcasts advertisements based on advertisement schedule information, (b) an interactive advertisement agent which broadcasts a signal requesting launch of an interactive advertisement event for a particular target advertisement selected from the advertisements broadcast from the advertisement transmission server, and (c) a user set top box equipped with launcher application that displays a notification message informing that the interactive advertisement event is in progress, along with the target advertisement, to a user screen on receipt of the signal broadcast from the interactive advertisement agent, on condition that the user is watching a channel through which the target advertisement is broadcast. In accordance with the present invention, an interactive advertisement can be coupled to a particular advertisement broadcast from the advertisement transmission server. The progress of the interactive advertisement event is hardly limited to time and channel. Usually, the interactive advertisement event can be processed within 2 minutes after the receipt of a request for the progress of the advertisement event. And, the synchronization of the interactive advertisement event and the target advertisement is attained by setting the event start time included in the advertisement event proceed signal identical to the start time of the target advertisement. This provides improved reliability of the advertisement as well as simplified synchronization.