INTERACTIVE ADVERTISEMENT SYSTEM AND METHOD FOR THE PROVISION OF INTERACTIVE ADVERTISEMENT USING THE SAME

摘要

An interactive AD system and an interactive AD providing method using the same are provided to conveniently and efficiently link the interactive AD with the AD transmitted through an AD transmitting server by separating AD transmission and transmission of a control signal for an interactive AD event. The AD transmitting server(100) transmits a plurality of ADs based on AD program schedule. An interactive AD agent(200) transmits an interactive AD event advancing signal to the target AD selected among the ADs transmitted from the AD transmitting server. An STB(Set-Top Box)(300) includes a launcher application(310). The launcher application displays an interactive AD event notification message to a user screen together with the target AD under a condition of a user viewing a channel broadcasting the target AD by responding to reception of the interactive AD event advancing signal. A queue tone receiver(400) transfers queue tone including interactive AD event advance request information to the interactive AD agent.