INTERACTIVE ADVERTISEMENT SYSTEM AND METHOD FOR THE PROVISION OF INTERACTIVE ADVERTISEMENT USING THE SAME

摘要

The present invention relates to a method for providing advertisement-linked with advertising systems and linked them. Coupled in accordance with the present invention, the advertising system includes: (a) advertisement transmission server that transmits a plurality of ads on the basis of the advertisement program guide, (b) linked to target a targeted ad selected from the plurality of advertisement to be sent from the advertisement transmission server linked advertising agent that sent the advertisement event in progress signal, and (c) in response to receiving the linked advertisement event in progress signal from the linked advertisement agent, a user under a condition to watch the channel for the target advertisement is broadcast , linked advertisement event the notification message, with the target advertisement, and a user set-top box provided with a launcher application for display on the user's screen. According to the invention, it is possible to provide a linked plurality of ads to a particular ad (advertisement or target) of the desired advertisement to be sent by the advertisement transmission server. Progression of events linked advertising shall not nearly the time constraints and channel restrictions. Within two minutes of the usual broadcast time advertisement, when receiving an advertisement request in progress event information, it may perform the interlocked advertising events. In addition, by setting the target for the event start time equal to the creatives in the line signal event in progress, event-linked advertising is provided in synchronization with targeted advertising. This provides a simple synchronization and improved reliability advertising.