Method of delivering advertisement to mobile communication device user and advertising system for mobile communication devices

摘要

BACKGROUND OF THE INVENTION The present invention relates to a method of delivering advertising to a user of a mobile communications device, in which the user uses games and / or utility programs and / or other applications on a mobile communications device to communicate with a mobile communications device upon start-up and / or use. connects the mobile communication network to the ad provider's server, from which at least one advertisement is transmitted to the mobile communication device via the mobile communication network and displayed to the user of the mobile communication device. The invention also relates to an advertising system for mobile communication devices that includes a content provider server that is interconnectable with the user's mobile communication device and further comprises an ad provider server that is connectable to the user's mobile communication device by the mobile communications network includes an application program code in which an additional connection advertising program code is inserted, and the application program code includes momentary or momentary data of the execution of the additional connection advertising program code.