ADVERTISEMENT SERVICE PROVIDING METHOD IN A MOBILE COMMUNICATION SYSTEM CAPABLE OF PROVIDING AN ADVERTISEMENT SERVICE CORRESPONDING TO A USER FEATURE OF A MOBILE COMMUNICATION TERMINAL AND A DEVICE THEREOF

摘要

PURPOSE: An advertisement service providing method in a mobile communication system and a device thereof are provided to enable a mobile communication terminal to recognize an IC tag or advertisement identification information included in an advertisement plate, thereby enabling the mobile communication terminal to receive an advertisement corresponding to a user feature.;CONSTITUTION: A terminal inspects whether a signal is received from a peripheral IC tag(803). The terminal informs that an advertisement plate exists through a screen(805). The terminal inspects whether an advertisement view event of a detected advertisement plate occurs(807). The terminal transmits an advertisement request message including user information to the IC tag(809). The terminal receives an advertisement(811).;COPYRIGHT KIPO 2012