An advertisement transferring system through a receiving signal and an advertisement transferring method are provided to make an advertiser and a user satisfy at the same time by return service according to an advertisement viewing of a user and advertisement effects of maximum with small advertisement expenses. An advertisement transferring system(100) through a receiving signal comprises followings: an advertiser terminal(110) generating advertisement contents and contracting an advertisement contract with a service server according to need; a service server(120) transmitting generated advertisement contents itself or generated advertisement contents from the advertiser terminal; a communications company server(140) offering a mobile phone communications service; a DB server(150) saving advertisement contract contents and advertisement-present condition contents; and a user terminal(170) contracting the advertisement contract about an advertisement contents indication for the advertiser terminal and a call connection.
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