USER EXPERIENCE OF ADVERTISEMENTS BY ALLOWING USERS TO IDENTIFY ADVERTISEMENTS THAT USERS DISLIKE

摘要

The embodiments of the present invention fill the need of avoiding the display of advertisements that are strongly disliked by users. Displaying advertisements that are strongly disliked (or offend), web sites stand the chance of driving users away or losing users. By allowing users to identify advertisements that offend or annoy (or are strongly disliked by them), web sites can configure the systems so that offensive or annoying advertisements are not displayed to the users in the future. In addition, when a user is seriously turned off by an advertisement, the user is more likely to indicate his/her dislike toward the advertisement (ad). The user is also likely to give a reason as to why he/she does not like the ad, and could be willing to provide further information on what types of ads are also liked or disliked by the user. User input can then be collected, enabling custom application of the user's preference for certain types of advertisements.