USER CUSTOMIZED LINKED ADVERTISEMENT PROVISION DEVICE, A PORTABLE TERMINAL FOR PLAYING A LINKED ADVERTISEMENT AND A USER CUSTOMIZED LINKED ADVERTISEMENT PROVISION METHOD CAPABLE OF MAXIMIZING ADVERTISEMENT EFFECT BY PROVIDING THE LINKED ADVERTISEMENT RELATED TO A BROADCASTING ADVERTISEMENT TO A USER

摘要

PURPOSE: A user customized linked advertisement provision device, a portable terminal for playing a linked advertisement and a user customized linked advertisement provision method are provided to supply various purchase information necessary for a user through a linked advertisement related to a broadcasting advertisement.;CONSTITUTION: A communication unit(270) receives identification information for search of a linked advertisement related to a broadcasting advertisement. The communication unit transmits the converted linked advertisement to a portable terminal(400). A search unit(230) searches the linked advertisement by use of the identification information. A conversion unit(250) converts the searched linked advertisement into a reproducible type in the portable terminal.;COPYRIGHT KIPO 2013;[Reference numerals] (100) Broadcasting server; (200) Linked advertisement provision device; (210) Storage unit; (230) Search unit; (250) Conversion unit; (270) Communication unit; (300) Broadcasting terminal; (310) Broadcasting signal reception unit; (320) Identification information extraction unit; (400) Portable terminal; (410) Identification information communication unit; (420) Linked advertisement communication unit; (430) Playing unit; (440) Input unit; (AA) Broadcasting network/Communication network; (BB) Communication network