Advertisement service device allocating advertisement resource to each user equipment, user equipment receiving advertisement based on individually determined advertisement resource allocation, method for allocating advertisement resource to each user equipment and computer readable medium having computer program recorded therefor

摘要

The present invention provides an advertisement service device for allocating advertisement resources for each user device, a user device for receiving advertisements based on individually determined advertisement resource allocation, a method for allocating advertisement resources for each user device, and a computer program recorded record Publish media. That is, by acquiring advertisement resource determination information including time information from the advertisement exposure time to the conversion time from the user device and allocating advertisement resources based on the advertisement resource determination information, the conversion rate of the user may be increased. Accordingly, by maximizing the advertisement effect of the advertiser, the user's product purchase rate based on the advertisement can be improved, and the advertisement recipient can effectively receive the necessary advertisement.