A system for selecting customized content for a user device is provided. The system includes a processor and an information extractor that, when executed by the processor, is configured to obtain at least one keyword from analyzing data entered into the user device. The system includes a behavioral engine that, when executed by the processor, is configured to obtain at least one keyword from analyzing a behavior of a user of the user device. The system also includes a keyword manager that, when executed by the processor, is configured to receive at least two keywords from the information extractor and/or the behavioral engine and to analyze the at least two keywords to obtain a prioritized list of keywords and to provide the prioritized list of keywords to a component that is configured to select customized content for the user device based on the prioritized list of keywords.
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