In one embodiment, a method for inserting advertising into an application includes removing first application code from a first input executable file and placing it into an output executable file, wherein the first application code represents code part of the application. Then a first set of proxies is inserted into the first input executable file, wherein the first set of proxies, when run, makes calls to the first application code. Second application code is added into the output executable file, wherein the second application code represents code executable to display the advertising. The output executable file is compressed. Then, the first input executable file and the output executable file are provided to a device such that the device may load and execute the files.
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