PROBLEM TO BE SOLVED: To acquire highly accurate results of marketing analysis while suppressing an effect due to processing of detecting a line of sight in low accuracy.;SOLUTION: A memory unit of a line-of-sight analysis apparatus 1 stores one basic section including an article for each of articles and an extended section at least part of which intersects with the basic section in a manner where the sections associated with each other. A focus degree calculation unit 14 of the line-of-sight analysis apparatus 1 calculates a focus degree for each section by comparing location information of the line-of-sight data detected by a line-of-sight detector 11 and location information of each section defined by section definition data on a section-by-section basis. The focus degrees for the respective sections are tallied with respect to each article corresponding to the sector, and thereby focus degree data for each article is calculated and stored in the memory unit.;COPYRIGHT: (C)2010,JPO&INPIT
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