A micro-nano bubble generating method comprises: introducing a liquid into a microchannel, in which the microchannel is defined by a microchannel wall an entirety or a portion of which is formed by a porous wall having through pores with radii of 10 to 1,000 nm; and supplying a gas directly into the microchannel from outside the porous wall by a pressurized-gas supplying section, to allow micro-nano bubbles to be contained in the liquid.
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