FINANCIAL INSTITUTION BYPASS OF DISTRIBUTION CHANNELS

摘要

Embodiments of the invention are directed to facilitating a direct purchase of products between a provider and potential customer that bypasses the traditional product distribution channels for a customer purchase, and more particularly embodiments of the invention are directed to methods, apparatuses, and computer program products for providing a financial institution based bypass program that enables bypass of a traditional distribution channel for a customer's product purchase by linking customers of the financial institution with product providers.