Advertising referral methods and systems allow a first user to refer advertisements of interest to other users, taking advantage of pre-existing social networks. A referral server may coordinate a referral by either receiving a referral message from the first user for forwarding to another user, or by receiving notification of the referral message. Information about the referral may be stored in a database. If another user accesses the referred advertisement, additional information may be received by the referral server and stored in the database. The first user may be credited with inducements based on the referred advertisement and whether or not another user accessed it.
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