Location based consumer profiling

摘要

A system and method for profiling a consumer includes receiving a detailed visit record information element where the visit record information element has information about a location visited by a consumer and a unique consumer identifier. The method includes retrieving location characterization information associated with the location and retrieving a consumer profile associated with the unique consumer identifier. An updated consumer profile based at least in part on one or more of the consumer profile, the detailed visit record, and the location characterization information is generated, and the updated consumer profile is stored.