Consumer Propensity and Location Analysis based Real-time Location Tracing Advertisement Service Design and Implementation: Real-time Location based Advertisement System

摘要

While distributing Android free of charge, Google intended to expose its advertisements on the platforms to seize users' eyes and make profits. However, smart phones are kept in bags or pockets during most of the time instead of showing screens in front of users' eyes. If the time during which users' eyes cannot be seized becomes longer advertisement effects will decrease as much. In this study, in order to solve these problems, consumers' movement paths are grasped using continuous screens based on the results of analyses of consumer propensity to replay advertisement images. Advertisement image replay lists are composed of related advertisements based on the key words set by consumers. The relevant project was named as shADow meaning Advertisements that follow like shadows.