Advertising effectiveness measurement method using the area limited one-segment broadcasting, and advertising effectiveness measurement system

摘要

PPROBLEM TO BE SOLVED: To provide a method of measuring advertisement effects using area-limited one-segment broadcast, which allowing advertisement providers to measure advertisement effects without viewers' special operations. PSOLUTION: In a system for measuring advertisement effects 1, a cellular phone 30 receives one-segment broadcast TS when entering a distribution area of area-limited one-segment broadcast. The cellular phone 30 receives broadcast waves and a broadcast BML file 100, and then executes the file. Subsequently, the cellular phone 30 acquires a communication BML file 200 from a communication BML distribution server 70, and then transmits receiving channel identification information, receiving terminal identification information and area entry/exit information to an action history DB server 50 according to processing described in the communication BML file 200 until broadcast waves in other areas are received. The action history DB server 50 stores the data and data acquisition time. PCOPYRIGHT: (C)2010,JPO&INPIT